OUR WORK | SUNNY SIDE UP Inc. | PR agency in Japan

Show winning examples only

"bills" - Fresh, seasonal all day dining that captures the spirit of the relaxed and sunny attitude of Australia

Client：In-house

Strategy Development

Public Relations

Business Development

Restaurants and Food Services
PR for the world’s largest employment related search engine “Indeed” in Japan

Client：Indeed Japan K.K

Strategy Development

Public Relations

Campaigns & Promotions

Event Coordination

Media Marketing

Consumer Services & Hospitality
LGBT activity to raise awareness of sexual preference diversity

Client：ー

Public Relations

CSR activities

Other
Supporting the launch of Airbnb through the power of PR

Client：Airbnb Japan

Strategy Development

Public Relations

Media Marketing

Consumer Services & Hospitality
YOU MAKE SHIBUYA COUNTDOWN

Client：Shibuya Countdown Organizing Committee

Public Relations

Media Marketing

Government Offices
A new summer tradition – “SHIBUYA BON ODORI”

Client：Shibuya Dogenzaka Shotengai Promotion Association

Public Relations

Event Coordination

Media Marketing

Entertainment & Events
RAY‘S ORIGINAL BROILED CHICKEN makes its Japan debut!

Client：TORIDOLL Holdings Corporation

Public Relations

Restaurants and Food Services
TOKYO DANCE MUSIC EVENT (TDME)

Client：Sony Music Entertainment

Public Relations

Entertainment & Events
Rugby World Cup 2019 Trophy Roadshow

Client：Koekizaidan Hojin Rugby World Cup 2019 Soshiki Committee

Public Relations

Sports Marketing

Not set industry
Shibuya HIKARIE

Client：Tokyu Corporation

Strategy Development

Public Relations

Media Marketing

Commercial Facilities＆Hotels
Communicating the magic of LEGO through seasonal and topical events

Client：Merlin Entertainments Japan

Strategy Development

Public Relations

Event Coordination

Casting

Media Marketing

Entertainment & Events
A popular gourmet burger restaurant attracts huge crowds on opening day

Client：SAZABY LEAGUE,Ltd.

Public Relations

Event Coordination

Restaurants and Food Services
A super futuristic fireworks entertainment spectacle captured the heart of 15,000 spectators!

Client：STAR ISLAND Execution Committee (Avex Entertainment Inc., LeaR inc.)

Strategy Development

Public Relations

Event Coordination

Media Marketing

Entertainment & Events
Bloomberg Square Mile Relay Tokyo
World's largest corporate running event in Japan

Client：Square Mile Sport LLP

Strategy Development

Public Relations

Sports Marketing

Event Coordination

Media Marketing

Sports
Media Preview event attended by more than 3000 media from around the world!

Client：GINZA SIX Retail Management Co., Ltd.

Strategy Development

Public Relations

Event Coordination

Media Marketing

Commercial Facilities＆Hotels
Getty Images - Brand PR for the world's leader in digital content

Client：Getty Images Japan

Strategy Development

Public Relations

Campaigns & Promotions

Event Coordination

Media Marketing

Consumer Services & Hospitality
Shin Toyosu Brillia Running Stadium – creating a new scene in the Toyosu area

Client：Tokyo Gas Site Development

Public Relations

Sports Marketing

Campaigns & Promotions

Event Coordination

Business Development

Media Marketing

Other
An opportunity to enjoy selected premium sake from all over Japan with great tasting dishes

Client：JAPAN CRAFT SAKE COMPANY

Public Relations

Event Coordination

Business Development

Media Marketing

Entertainment & Events
A tournament where amateur soccer teams from 32 countries vie for the number 1 position

Client：‐

Strategy Development

Public Relations

Sports Marketing

Event Coordination

Casting

Creative Content Creation

Business Development

Media Marketing

Sports
World renowned three star chef Heinz Beck arrives in Japan!

Client：Kato Pleasure Group

Strategy Development

Public Relations

Event Coordination

Media Marketing

Restaurants and Food Services
Brand Marketing that delivers happiness, joy and an element of surprise

Client：Suzette Co., Ltd.

Strategy Development

Public Relations

Campaigns & Promotions

Event Coordination

Product Creation

Digital Marketing

Business Development

Media Marketing

Food & Beverage Products
Painting the town of Kyobashi with “Roller Art”

Client：NIPPON TOCHI TATEMONO Co., Ltd.

Event Coordination

Casting

Digital Marketing

Creative Content Creation

Media Marketing

Commercial Facilities＆Hotels
We believe TOKYO 2020 Supporting Tokyo’s bid to host the 2020 Olympic/Paralympic Games

Client：Sports-no-Chikara Project

Public Relations

Sports Marketing

Sports
Volunteer work x Music event- A new movement of 140,000 people from all over the world comes to Japan!-

Client：ー

Strategy Development

Public Relations

Campaigns & Promotions

Event Coordination

Casting

Digital Marketing

Creative Content Creation

Business Development

Media Marketing

CSR activities

Entertainment & Events
PR activity for “A new brand in Japan” made it one hot spot in Omotesando

Client：TRANSIT GENERAL OFFICE INC.

Public Relations

Event Coordination

Restaurants and Food Services
“nakata.net café” disseminating information about Japanese culture in the country hosting the World Cup

Client：ー

Strategy Development

Public Relations

Sports Marketing

Event Coordination

Product Creation

Casting

Creative Content Creation

Business Development

CSR activities

Entertainment & Events
Spreading Japanese OMOTENASHI to the world

Client：OMOTENASHI NIPPON planning committee (OMOTENASHI ,INC., Hakuhodo Inc.,Microsoft Japan,Franchise Advantage Inc., SUNNY SIDE UP inc.)

Strategy Development

Public Relations

Event Coordination

Creative Content Creation

Business Development

Media Marketing

Other
Creating a huge buzz through media saturation “Theme Park for Fashion” (PR ACTIVITY)

Client：Tokyu Land Corporation

Public Relations

Commercial Facilities＆Hotels
Disseminating information about Japanese culture at the 2012 London Olympic Games drew media attention from around the world

Client：Participating Companies

Strategy Development

Public Relations

Sports Marketing

Event Coordination

Other
All FamilyMart stores in Japan full with Hatsune Miku!

Client：FamilyMart Co., Ltd.

Strategy Development

Public Relations

Campaigns & Promotions

Event Coordination

Product Creation

Digital Marketing

Creative Content Creation

Distribution & Retail
Kabukiza x FAUCHON- Original collaboration project

Client：Fauchon

Public Relations

Food & Beverage Products
Traveling around 91 cities in 85 countries, FIFA World Cup TROPHY Tour by Coca-Cola in Japan

Client：Coca-Cola (Japan) Company, Limited

Strategy Development

Public Relations

Sports Marketing

Campaigns & Promotions

Event Coordination

Casting

Digital Marketing

Business Development

Media Marketing

CSR activities

Food & Beverage Products
The celebration connecting Swiss and Japan - SSU produces a highly successful project

Client：Embassy of Switzerland in Japan

Public Relations

Event Coordination

Regional Governments/Tourist Offices
Disseminating information about the appeal of Japanese products! Hidetoshi Nakata searches for staff for project in Brazil

Client：NIKKEN SOGYO CO.,LTD.

Strategy Development

Public Relations

Campaigns & Promotions

Event Coordination

Consumer Services & Hospitality
A Ski Slope in Roppongi Hills?! A Freestyle-Ski Jumping Hill appears!

Client：Tokyo Metropolitan Government /Sports-no-chikara Project Executive Committee

Strategy Development

Public Relations

Sports Marketing

Event Coordination

Casting

Creative Content Creation

Not set industry
A popular spot in Tokyo, Asakusa transforms into an one-day Sports Town!

Client：Tokyo Metropolitan Government /TOKYO SPORTS TOWN Executive Committee

Public Relations

Sports Marketing

Casting

Digital Marketing

Creative Content Creation

Media Marketing

Regional Governments/Tourist Offices
Combining mass media and social media to maximize PR strategy

Client：Roppongi Art Night Executive Committee [Mori Art Museum, MORI Building Co., Ltd., The National Art Centre, Tokyo; ROPPONGI Shopping Streets Association, Suntory Museum of Art, Tokyo Midtown, 21_21 DESIGN SIGHT *In alphabetical order]

Strategy Development

Public Relations

Event Coordination

Casting

Digital Marketing

Media Marketing

CSR activities

Entertainment & Events
Meet! Touch! PR activities for a venue exhibiting life-like figures of world celebrities and historical icons

Client：Merlin Entertainments Japan inc.

Strategy Development

Public Relations

Campaigns & Promotions

Event Coordination

Casting

Entertainment & Events
Running x e-money-Creating new way of social contribution

Client：FeliCa Networks, Inc

Strategy Development

Public Relations

Sports Marketing

CSR activities

Consumer Services & Hospitality
KidZania Opening PR

Client：KCJ GROUP INC.

Public Relations

Entertainment & Events
Moet and Chandon Moet Star Award

Client：MHD Moet Hennessy Diageo MOET and CHANDON

Strategy Development

Public Relations

Food & Beverage Products
Development of a new version of "BE@RBRICK" known for collaboration works with artists and companies

Client：Medicom Toy Corporation Convenience Stores, Hobby Shops, Home electric appliances Stores

Public Relations

Product Creation

Creative Content Creation

Distribution & Retail
"Give it your best, Myanmar and Thanks Japan" the Myanmar team uniform donation

Client：ALL JAPAN FOR MYANMAR support committee

Sports Marketing

Other
TAKE ACTION FOUNDATION reenergizing local communities through sports

Client：ー

Strategy Development

Public Relations

Sports Marketing

Event Coordination

Casting

CSR activities

Other
The pioneer of social programs in Japan

Client：ー

CSR activities

Other