Overview:

Jetset opened its first store in Hiroo in 2013, the first salon in Japan specializing in shampoo and blow drying. Wanting to be the best at shampoos and blow drying, Jetset does not offer haircuts or coloring services. Eager to be unique, not only as a business but also as an employer, Jetset provides an employee friendly environment, abolishing unpaid overtime and instituting flexible working hours to give a larger group of certified hair stylists the opportunity to work at their own pace.

URL : https://jetsetdrybar.com/

What we did:

Working jointly with Dentsu, SSU supported rebranding efforts for Jetset, improving the website, changing the logo, rephrasing the brand message and developing a strategic PR and social media communication plan. We also recommended that they change to a subscription system to keep up with a trend that we forecasted would become popular in 2019. With a bump in coverage in both mass and social media about how Jetset made professional shampoo and hair drying both affordable and convenient, there was a definite boost in brand recognition as well as clients. We also offered Jetset services for inclusion in corporate employee benefits, part of our promotional tactic to bring this service to the mainstream in Japan.