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Meet! Touch! PR activities for a venue exhibiting life-like figures of world celebrities and historical icons Madame Tussauds TOKYO annual PR ACTIVITY

Merlin Entertainments Japan inc.


Madame Tussauds Tokyo exhibits over 60 authorized life-like figures. We fully communicate about the high quality figures of world celebrities, musicians and historical icons as well as Japanese celebrities. We succeeded in diffusing information about the fun venue where people can see, touch, and take pictures of the life-like figures to people living in Tokyo, other places in Japan, as well as visitors from other countries.


What we did

We carried out several PR activities with some figures. We took PR shots taking figures outside and shooting in popular places in Japan. We also organized PR events to invite the person him/herself to meet with the figure. We planned and implemented various PR projects with surprises as a theme to keep disseminating information about the facility throughout the year.

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