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“ café” disseminating information about Japanese culture in the country hosting the World Cup ” Café”

Period of Contract
From 2002 onward


With Hidetoshi Nakata’s idea to establish an hospitality center to welcome football supporters from overseas and to create a communication space to enjoy football with people from any nations for the 2002 World Cup, we planned and managed the café space opened for a limited period. After the event, we occasionally open the café space based on various occasions, Japanese or inspired by the country hosting the World Cup.


What we did

The first café of 2002 was organized as a concierge café based on the concept “Welcome to Japan”. It offered a concierge service in multi languages as well as a public viewing service. Over 140,000 people enjoyed these services. At the 2006 World Cup in Germany, it provided a space in Japan to share excitement and fun around the World Cup. At the 2010 World Cup in South Africa, the café opened in Japan based on the idea of sharing what Hidetoshi Nakata experienced in his travels around the world.
For the 2014 World Cup in Brazil, the café collaborated with the popular café “Octavio” in Sao Paulo to widely disseminate information about Japanese culture.

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