Indeed Japan is the Japanese counterpart of the world’s largest employment related search engine which operates in more than 60 countries in 28 languages. SSU is responsible for ongoing PR activity to expand brand and service recognition in Japan, including PR for commercials and events, a campaign to increase users, corporate branding and BtoB PR.
What we did
PR support in a wide spectrum that includes corporate PR for Indeed Japan, PR for the widely popular commercial “Indeed for job/part time search”, and event PR for a search related campaign to increase users. Our creativity shone through in the areas of PR planning and media promotion with the recruiting of cleanup crew for the Roppongi area on the day after Halloween, and collaboration with a popular “manga” for the campaign. Both activities captured media attention, leading to an actual increase in the number of users.