A mobile coffee stand was created as part of a promotional campaign to raise awareness for the Montblanc TRAVEL collection. The mobile coffee stand visited 6 locations over 9 days as a “traveling coffee stand”. A campaign was held on LINE in conjunction with the activation, and winners received coffee made by the #1 coffee roaster in the world.
What we did:
The mobile coffee stand traveled to 4 locations in Tokyo and 1 each in Yokohama and Osaka. Visitors were encouraged to follow the official LINE account for a chance to win coffee by the #1 roaster in the world. The multi-platform activation helped increase followers and routed visitors to the coffee stand, contributing to overall awareness of the Montblanc TRAVEL collection.
Travel was a key theme of the activation, so it was important for the coffee stand to travel to different locations. To further amplify the theme, 5 Montblanc Mark Makers shared messages related to travel which were printed on coffee sleeves. More than 3300 guests enjoyed great coffee through this activation.
Widely known for their iconic fountain pens, the mobile coffee stand helped raise awareness for a lesser known line of Montblanc products.