Overview:

Daio Paper Corporation began the “Heart Support” project on October 11, 2018, in commemoration of “International Day of the Girl”. This is the fourth year since the project kicked off as part of the launch of the product Elis Compact Guard. In 2021, a campaign was held to fund the manufacturing of Elis Compact Guard based on the number of social media messages to support girls living in the slums of the Zambia Republic. Support for girls in Zambia continues in 2022. Most recently, a vending machine with exclusive “Heart Support” goods was set up at an event for youth who are pursuing their dreams.

URL：https://www.elleair.jp/hs/

What we did:

The Heart Support project aims to address SDGs goals number 3 (Ensure healthy lives and promote well-being for all at all ages) and 4 (Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all). Our media outreach focused on outlets covering SDGs and social issues. In addition, we introduced the project in our own online medium, “SDGs Magazine”. As a result, the 2021 project reached its goal of 3000 tweets in just 2 weeks, resulting in support for the manufacturing of 3000 sanitary napkins. In 2022, we strive to amplify buzz around the project with the vending machine which will provide the visual content necessary to capture media interest.