SSU’s History
2023
SUNNY SIDE UP PARTNERS Inc. changed its corporate name to SUNNY SIDE X Inc.
Received “Grand Prize” in the industrial category of “Tokyo Metropolitan Government Women’s Participation Promotion Award”
2022
The “Dear WOMAN” program introduced a subsidy system covering the costs of “AMH tests”
2021
Etsuko Tsugihara assumes the position of Chairperson for the Diversity Promotion Committee at Keidanren (Japan Business Federation)
Won the Gold Award at “PRWeek Asia Best Places to Work 2021”
SUNNY SIDE UP CAREER, INC. changed its corporate name to Good&Co.,Inc.
2020
Transition to a holding company structure, giving rise to the creation of the holding company “SUNNY SIDE UP GROUP Inc.”
steady study Ltd. joins the group
Establishment of Agile Inc.
Large-scale renovation at the Sendagaya office
2019
Establishment of SUNNY SIDE UP PARTNERS Inc.
Announcement of “SSU’s Social Action 3.2 for SDGs”
Partnership agreement with Red Havas
2018
Joint partnership agreement with world’s largest events company GL Events
Assigned to section 2 of Tokyo Stock Exchange
Fourth “bills” overseas branch opens in S. Korea
Assigned to section 1 of Tokyo Stock Exchange
Operation of joint project with Dentsu (Jingumae 6-chome project) begins
2017
The eighth “bills” restaurant opens in Osaka, the first in Kansai area
SSU ranks 19th in GLOBAL TOP 250 PR AGENCY RANKING 2017
SSU ranks 17th in PRWeek Agency Business Report 2017
2016
The sixth and seventh “bills” restaurants in Japan open in Fukuoka and Ginza,
as well as the third overseas location in S. Korea
2015
30th Anniversary
The fifth “bills” restaurant in Japan opens in Futakotamagawa
ENGAWA Co., Ltd. is established
Partnership agreement with US based LGBT marketing organization, Target 10
2014
“Give, Get Given”: SSU is the official representative for RockCorps in Japan
The OMOTENASHI NIPPON project starts
Overseas branches of “bills” open in Waikiki and Seoul
SUNNY SIDE UP CAREER. Inc. is established
2013
SSU runs the Sports-no-chikara project in support of the Tokyo Olympic Games
2012
Over 10 billion Yen sales
SSU is actively involved with PR activities in London 2012 Olympics
SSU establishes Kumnamu Entertainment Inc., mainly casting famous celebrities
The fourth “bills” restaurant in Japan opens at Tokyu Plaza Omotesando in Harajuku.
2011
The third “bills” restaurant in Japan opens at Odaiba
2010
The second “bills” restaurant in Japan opens at the Red Brick Warehouse, Yokohama
2010
The second “bills” restaurant in Japan opens at the Red Brick Warehouse, Yokohama
2009
Head office is relocated enabling Wise Integration to share the same office space
SSU secures advertising and PR contract with JAXA for “Kibo”,
the Exposed Facility of the Japanese Experiment Module at the International Space Station
2008
SSU shares are listed publicly on the Osaka Stock Exchange’s Hercules (currently JASDAQ)
The total number of employees exceeds 100
The first “bills” restaurant opens in Shichirigahama, Kamakura
2007
Tokyo Street Athletics is held in Tokyo’s Marunouchi district
2006
wise integration co., ltd. joins the group
2005
Head office is relocated to Sendagaya in Shibuya, Tokyo
SSU organizes the White Band Project in Japan, as part of the Make Poverty History campaign
2003
Management agreement is established with Kosuke Kitajima (swimmer)
1999
Over one billion yen in sales
1998
Established Management Division
Hidetoshi Nakata transfers to Italian Serie A
1996
Management agreement is established with Hidetoshi Nakata (soccer player)
1995
Head office is relocated to Aizumicho in Shinjuku, Tokyo
SSU shifts athletes’ image rights business into high gear
1993
J-League starts. Management of professional soccer players begins
Management agreement with Masakiyo Maezono triggers the management of professional soccer players.
1991
Athlete Management business begins
The first management agreement is established with professional triathlete, Hideya Miyazuka.
SSU succeeds in increasing public awareness of triathlon as a sport, ultimately enhancing the athlete’s name recognition and status.
1985