SSU’s History | ABOUT US | SUNNY SIDE UP Inc. | PR agency in Japan
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SSU’s History

2023

SUNNY SIDE UP PARTNERS Inc. changed its corporate name to SUNNY SIDE X Inc.

Received “Grand Prize” in the industrial category of “Tokyo Metropolitan Government Women’s Participation Promotion Award”

2022

The “Dear WOMAN” program introduced a subsidy system covering the costs of “AMH tests”

2021

Etsuko Tsugihara assumes the position of Chairperson for the Diversity Promotion Committee at Keidanren (Japan Business Federation)

Won the Gold Award at “PRWeek Asia Best Places to Work 2021”

SUNNY SIDE UP CAREER, INC. changed its corporate name to Good&Co.,Inc.

2020

Transition to a holding company structure, giving rise to the creation of the holding company “SUNNY SIDE UP GROUP Inc.”

steady study Ltd. joins the group

Establishment of Agile Inc.

Large-scale renovation at the Sendagaya office

2019

Establishment of SUNNY SIDE UP PARTNERS Inc.

Announcement of “SSU’s Social Action 3.2 for SDGs”

Partnership agreement with Red Havas

2018

Joint partnership agreement with world’s largest events company GL Events

Assigned to section 2 of Tokyo Stock Exchange

Fourth “bills” overseas branch opens in S. Korea

Assigned to section 1 of Tokyo Stock Exchange

Operation of joint project with Dentsu (Jingumae 6-chome project) begins

2017

The eighth “bills” restaurant opens in Osaka, the first in Kansai area

SSU ranks 19th in GLOBAL TOP 250 PR AGENCY RANKING 2017

SSU ranks 17th in PRWeek Agency Business Report 2017

2016

The sixth and seventh “bills” restaurants in Japan open in Fukuoka and Ginza,
as well as the third overseas location in S. Korea

2015

30th Anniversary

The fifth “bills” restaurant in Japan opens in Futakotamagawa

ENGAWA Co., Ltd. is established

Partnership agreement with US based LGBT marketing organization, Target 10

2014

“Give, Get Given”: SSU is the official representative for RockCorps in Japan

The OMOTENASHI NIPPON project starts

Overseas branches of “bills” open in Waikiki and Seoul

SUNNY SIDE UP CAREER. Inc. is established

2013

SSU runs the Sports-no-chikara project in support of the Tokyo Olympic Games

2012

Over 10 billion Yen sales

SSU is actively involved with PR activities in London 2012 Olympics

SSU establishes Kumnamu Entertainment Inc., mainly casting famous celebrities

The fourth “bills” restaurant in Japan opens at Tokyu Plaza Omotesando in Harajuku.

2011

The third “bills” restaurant in Japan opens at Odaiba

2010

The second “bills” restaurant in Japan opens at the Red Brick Warehouse, Yokohama

2010

The second “bills” restaurant in Japan opens at the Red Brick Warehouse, Yokohama

2009

Head office is relocated enabling Wise Integration to share the same office space

SSU secures advertising and PR contract with JAXA for “Kibo”,
the Exposed Facility of the Japanese Experiment Module at the International Space Station

2008

SSU shares are listed publicly on the Osaka Stock Exchange’s Hercules (currently JASDAQ)
The total number of employees exceeds 100

The first “bills” restaurant opens in Shichirigahama, Kamakura

2007

Tokyo Street Athletics is held in Tokyo’s Marunouchi district

2006

wise integration co., ltd.  joins the group

2005

Head office is relocated to Sendagaya in Shibuya, Tokyo

SSU organizes the White Band Project in Japan, as part of the Make Poverty History campaign

2003

Management agreement is established with Kosuke Kitajima (swimmer)

1999

Over one billion yen in sales

1998

Established Management Division

Hidetoshi Nakata transfers to Italian Serie A

1996

Management agreement is established with Hidetoshi Nakata (soccer player)

1995

Head office is relocated to Aizumicho in Shinjuku, Tokyo

SSU shifts athletes’ image rights business into high gear

1993

J-League starts. Management of professional soccer players begins

Management agreement with Masakiyo Maezono triggers the management of professional soccer players.

1991

Athlete Management business begins

The first management agreement is established with professional triathlete, Hideya Miyazuka.
SSU succeeds in increasing public awareness of triathlon as a sport, ultimately enhancing the athlete’s name recognition and status.

1985

SUNNY SIDE UP Inc. is established (SSU)