Background

Since his restaurant in Rome, La Pergola, received three stars on the Michelin Guide, Heinz Beck has received countless awards and recognition as a top tier chef. Now he is in Japan with the opening of two restaurants in Tokyo which opened in November, 2014. “HEINZ BECK” serves innovative dishes for the ultimate fine dining experience, while “sensi by Heinz Beck” offers an Italian menu with a modern twist.

URL

http://www.heinzbeck.jp/

What we did

An exclusive event was held in conjunction with the chef’s visit to Japan where editors and food writers from the top magazines and media were invited. We were able to establish a rapport with the key players in the food related media by executing a very exclusive event in a relaxed yet elegant venue, setting the stage for successful branding of the Heinz Beck name.