Creating a huge buzz through media saturation “Theme Park for Fashion” (PR ACTIVITY) Tokyu Plaza Omotesando, Harajuku
- Client
- Tokyu Land Corporation
Background
Tokyu Plaza Omotesando, opened in Harajuku as a “Theme Park for Fashion” in 2012.
Tenants included “American Eagle Outfitters” and “bills”, both of which were entering the Japanese market for the first time. Boasting a rooftop oasis in the middle of Tokyo, our PR and marketing strategy was to play up the building as a fashion, gourmet and cultural hotspot.
What we did
Our PR and marketing activities continue beyond the opening event, taking advantage of the rooftop facility as well as the indoor pop-up space to saturate the media with exciting events and attention grabbing information. 4 years since its opening, Tokyu Plaza Omotesando continues to appeal to the public, both domestic and international.