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Creating a huge buzz through media saturation “Theme Park for Fashion” (PR ACTIVITY) Tokyu Plaza Omotesando, Harajuku

Client
Tokyu Land Corporation
Period of Contract
From November 2011 onward

Background

Tokyu Plaza Omotesando, opened in Harajuku as a “Theme Park for Fashion” in 2012.
Tenants included “American Eagle Outfitters” and “bills”, both of which were entering the Japanese market for the first time. Boasting a rooftop oasis in the middle of Tokyo, our PR and marketing strategy was to play up the building as a fashion, gourmet and cultural hotspot.

URL
omohara.tokyu-plaza.com/

What we did

Our PR and marketing activities continue beyond the opening event, taking advantage of the rooftop facility as well as the indoor pop-up space to saturate the media with exciting events and attention grabbing information. 4 years since its opening, Tokyu Plaza Omotesando continues to appeal to the public, both domestic and international.

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