SSU’s History | ABOUT US | SUNNY SIDE UP Inc. | PR agency in Japan
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SSU’s History

1985

SUNNY SIDE UP Inc. is established (SSU)

1991

Athlete Management business begins

The first management agreement is established with professional triathlete, Hideya Miyazuka.
SSU succeeds in increasing public awareness of triathlon as a sport, ultimately enhancing the athlete’s name recognition and status.

1993

J-League starts. Management of professional soccer players begins

Management agreement with Masakiyo Maezono triggers the management of professional soccer players.

1995

Head office is relocated to Aizumicho in Shinjuku, Tokyo

SSU shifts athletes’ image rights business into high gear

1996

Management agreement is established with Hidetoshi Nakata (soccer player)

1998

Established Management Division

Hidetoshi Nakata transfers to Italian Serie A

1999

Over one billion yen in sales

2003

Management agreement is established with Kosuke Kitajima (swimmer)

2005

Head office is relocated to Sendagaya in Shibuya, Tokyo

SSU organizes the White Band Project in Japan, as part of the Make Poverty History campaign

2006

wise integration co., ltd. SSU’s group company

2007

Tokyo Street Athletics is held in Tokyo’s Marunouchi district

2008

SSU shares are listed publicly on the Osaka Stock Exchange’s Hercules (currently JASDAQ)
The total number of employees exceeds 100

The first “bills” restaurant opens in Shichirigahama, Kamakura

2009

Head office is relocated enabling Wise Integration to share the same office space

SSU secures advertising and PR contract with JAXA for “Kibo”,
the Exposed Facility of the Japanese Experiment Module at the International Space Station

2010

The second “bills” restaurant in Japan opens at the Red Brick Warehouse, Yokohama

2011

The third “bills” restaurant in Japan opens at Odaiba

2012

Over 10 billion Yen sales

SSU is actively involved with PR activities in London 2012 Olympics

SSU establishes Kumnamu Entertainment Inc., mainly casting famous celebrities

The fourth “bills” restaurant in Japan opens at Tokyu Plaza Omotesando in Harajuku.

2013

SSU runs the Sports-no-chikara project in support of the Tokyo Olympic Games

2014

“Give, Get Given”: SSU is the official representative for RockCorps in Japan

The OMOTENASHI NIPPON project starts

Overseas branches of “bills” open in Waikiki and Seoul

SUNNY SIDE UP CAREER. Inc. is established

2015

30th Anniversary

The fifth “bills” restaurant in Japan opens in Futakotamagawa

ENGAWA Co., Ltd. is established

Partnership agreement with US based LGBT marketing organization, Target 10

2016

The sixth and seventh “bills” restaurants in Japan open in Fukuoka and Ginza,
as well as the third overseas location in S. Korea

2017

The eighth “bills” restaurant opens in Osaka, the first in Kansai area

SSU ranks 19th in GLOBAL TOP 250 PR AGENCY RANKING 2017

SSU ranks 17th in PRWeek Agency Business Report 2017

2018

Joint partnership agreement with world’s largest events company GLEvents

Assigned to section 2 of Tokyo Stock Exchange

Fourth “bills” overseas branch opens in S. Korea

Assigned to section 1 of Tokyo Stock Exchange

Operation of joint project with Dentsu (Jingumae 6-chome project) begins