Known for its unique approach to Public Relations and Promotions, SUNNY SIDE UP, INC. was recognized for its contribution to women in business with a Gold Award for “Women-Run Workplace of the Year – More than 10 employees” at the award ceremony held on November 18, 2016 in New York. SUNNY SIDE UP was the only corporation from Japan to be recognized in this global category.
To add to the honor, Etsuko Tsugihara, Founder and President of the company, was also awarded the Silver Award for “Female Executive of the Year in Asia, Australia or New Zealand”. Starting the company at the age of 17, Etsuko has helped the company grow and expand over the past 32 years, listing it on the stock exchange in 2008, and expanding its realm of services to include Sports Marketing, Digital Marketing, Business Development for foreign corporations and brands and more.
[An excerpt from Etsuko Tsugihara’s acceptance speech]
“I’m truly honored to be accepting this award. The Japanese culture is quite challenging for women, and even though there’s a movement to increase female executives, we’re still way behind the rest of the world. In fact, female presidents are less than 1% of the 3000 companies listed on the Japanese stock market. As for female founders, I haven’t heard of any. That’s why I hope that this award will help to change the future of Japanese business women!”