NORQAIN Japan
NORQAIN New Product Launch Special Talk Event with Athletes
- 活動期間：
- May 2026
A PR event was held to expand awareness of the brand, which upholds “Challenge” as its core concept, in conjunction with the visit to Japan by NORQAIN’s founder and CEO along with the vice president, and the unveiling of new products announced at Watches and Wonders 2026.
A talk session was organized featuring brand ambassadors “NORQAINers” Shinnosuke Oka and Ruy Ueda as guests, attracting a wide range of media including watch specialty publications as well as sports and lifestyle media.
Media coverage is expected to gradually increase going forward.
背景
● Leveraging the CEO's visit to Japan new product launch
While Switzerland is home to many established watch brands, NORQAIN, founded just 9 years ago, has significant room for brand awareness growth.
A PR event was held in conjunction with the visit to Japan by NORQAIN's founder and CEO along with the vice president, and the unveiling of new products.
施策
アイデア
● Creating touchpoints through ambassadors
NORQAIN has the distinctive characteristic of appointing numerous athletes as brand ambassadors.
Leveraging this strength, a talk session was organized featuring top-tier athletes such as gymnast Shinnosuke Oka.
This led to the creation of touchpoints with a wide range of media outlets.
成果
● Successfully attracted media beyond KPI targets
Attracted numerous high-impact media outlets including TBS, Kyodo News, Sports Nippon, Sports Hochi's gymnastics correspondents, as well as GoodsPress, WIRED, and Mynavi.
With limited capacity, target media were carefully selected, successfully attracting 35 high-quality media representatives.
