Dip Corporation
Shibuya Dark Part-Time Job Zero Project
- 活動期間：
- April 2026
dip and Shibuya Mirai Design implemented a public-private partnership project to achieve zero dark part-time jobs, hosted by dip and Shibuya Mirai Design, supported by Shibuya City, and in cooperation with the Tokyo Metropolitan Police Department’s Task Force for Anonymous and Fluid Criminal Groups.
At the press event, representatives from each organization took part in a talk session, and QuizKnock’s Takuji Izawa conducted a dark part-time job identification quiz for high school students in attendance, generating advertising value equivalent of approximately ¥140 million, including airing on eight TV programs. In addition, with the cooperation of companies supporting the project, we promoted a large-scale initiative involving a wide range of stakeholders, including placements on Shibuya’s iconic large-format screens.
背景
● Around 70% of high school students cannot identify dark part-time job listings
In recent years, so-called “dark part-time jobs,” in which perpetrators are recruited by suggesting extremely high pay without disclosing the details of the work on social media, internet forums, and similar platforms, have become a serious social issue. A recent survey conducted by dip in January 2026 also revealed that while 90% of high school students know the term “dark part-time job,” around 70% cannot accurately spot actual dark part-time job ads.
施策
アイデア
● PR-style stakeholder engagement
With the concept of “Dark part-time jobs: zero, from Shibuya to all of Japan,” we co-created with Shibuya Mirai Design to turn dip’s internal initiative into a social project. By involving a wide range of organizations and companies—including Shibuya City, the Tokyo Metropolitan Police Department, Tokyu Corporation, Tokyu Land Corporation, Mitsui Fudosan, and others—we built a foundation to attract media interest. We also implemented measures to create diverse touchpoints, such as distributing a collaboration video with QuizKnock to engage younger audiences and placing OOH advertising.
成果
● Response both online and offline
Advertising value equivalent of approximately ¥140 million, including airing on eight TV programs. The QuizKnock collaboration video released on dip’s official YouTube channel recorded about twice the views of typical posts. Many comments were received that appeared to contribute to raising awareness about dark part-time jobs, such as viewers noting they watched it as a parent and child. After the project launch, progress was also made on outreach classes at high schools in Shibuya City, indicating the project’s impact offline as well.
