Mediscience Espoar Co., Ltd.
Balancing Buzz and Product Understanding: “WOX” Oxygenated Water Server Media Experience Event
- 活動期間：
- December 2025–May 2026
On May 12, 2026, a media experience event for the “WOX” oxygenated water server was held at TODA Hall.
Guest speaker Norika Fujiwara, a regular WOX user, participated in a talk session discussing her daily routines incorporating WOX and her commitment to beauty and health.
The event provided an opportunity to clearly communicate the product’s uniqueness and its practical value from a consumer perspective to the media.
背景
● First-ever media launch event held with summer sales in mind
To boost water server sales ahead of summer, we planned a celebrity-driven media launch event focused on media exposure and brand awareness—departing from the lecture-style events Mediscience Espoar had previously held.
We engaged Norika Fujiwara, a regular WOX user, to achieve both buzz and product understanding.
施策
アイデア
● Creating newsworthiness through an "experience event" design
With limited new announcements for an already-available product, we positioned the event as a "water server experience session."
We set up tasting stations and capillary observation areas on-site, and incorporated topics such as Norika Fujiwara's family, pets, and beauty routines into the talk session—designing content that was easy for media to cover.
成果
● 37 attendees, 273 media placements, advertising equivalent value exceeding 110 million yen
A total of 37 media representatives attended on the day, spanning TV, newspapers, web outlets, and more.
Total media placements exceeded 270, with an advertising equivalent value of approximately 112 million yen.
The on-site capillary check and tasting booths were well-received, resulting in an event that delivered high overall client satisfaction.
