Social Action Policy | ABOUT US | SUNNY SIDE UP Inc. | PR agency in Japan


At SUNNY SIDE UP, we have continued to follow our company credo “Let’s have fun” since our establishment in 1985. We have now defined our Social Action Policy that is in line with our business domain – “Generating hope for the future by using communication to Let’s have fun”. We firmly believe that people’s hearts can change the world.
What do we need to be able to lead a life of happiness and contentment in a rapidly changing world? In a world where people have different values and social change is rampant? The answer is within us. We have the ability and passion to discover what we need to live a joyful life.

Communication has the power to unearth hidden potential, overcome anxiety and challenge, and motivate us to dream and make our dreams come to life.

As specialists in communication we will strive to identify the challenges and come up with creative ways to address them, while maximizing the value of our company for the benefit of all our stakeholders. We truly believe this is our responsibility as a corporation.

We are in a unique position to be able to identify social issues before anyone else, because we are exposed to so much information on a daily basis. The projects we take on may also have a social component as well. It is our mission to identify and address the issues, by determining what role we should play in the process.
We are more than familiar with the best methods to communicate key messages in a way that will resonate with a large audience. What is the social issue? Why should it be addressed now? And how can that be resolved? As communication professionals, we will help raise the priority of the social issue we have identified, bringing it to the forefront of public awareness.
Bring it to Life
Once the social issue has been identified, we will put together a project that brings together people and organizations that can help address the issue. Based on a roadmap that will lead us to the final goal, we will launch a new social movement that brings us one step closer to the ideal.

Creating Awareness and Nurturing Talent
As PR specialists, we are able to address social issues with unique solutions. Our mission is to nurture talent that understands our role, and ensure they have the creativity to develop solutions using the power of communication.

Sunny Side Up Inc. Etsuko Tsugihara, Representative Director