MUSINSA CO. LTD.
MUSINSA Korea’s Largest “MEGA STORE” Opening PR Press Trip
- 実施内容：
- 活動期間：
- April 2026 – May 2026
In April 2026, Korea’s largest fashion platform “MUSINSA” conducted a media tour titled “Seongsu Fashion Map Tour by MUSINSA” in Seongsu-dong, Seoul, at the forefront of Korea’s fashion scene.
The tour centered on “MUSINSA MEGA STORE Seongsu,” one of the largest domestic projects opening in April, and explored the entire Seongsu-dong neighborhood like a storyboard, presenting the culture woven by MUSINSA and this district in a multidimensional and multifaceted manner.
背景
● Enhancing Corporate Understanding Among Japanese Media
There was a need to strengthen corporate understanding of MUSINSA among Japanese media in order to enhance brand presence in the Japanese market and prepare for future market expansion in Japan.
施策
アイデア
● Press Tour Showcasing the Full Scope of MUSINSA's Korean Operations
To enable Japanese media to experience firsthand MUSINSA's corporate growth and momentum, and to build relationships that would inspire them to "follow the growth story," a press tour was conducted using the "MEGA STORE" opening as a hook to showcase the full scope of MUSINSA's Korean operations.
成果
● Coverage Extended Beyond "Korean Fashion Platform" to Include Corporate Initiatives
Successfully secured press tour participation from five Tier 1 target media outlets on the premise of guaranteed coverage.
Among these, two business-focused publications requested by the client were included.
Notably, with WWD, which has significant influence in the fashion industry, an interview with the CEO was arranged, resulting in three web articles and a two-page print feature.
Coverage went beyond simply introducing MUSINSA as a "Korean fashion platform," delving deeply into the company's initiatives such as fashion scholarship support, involvement with Korea's Seongsu area, and contributions to regional revitalization.
