Overview

Commercial period campaign for the values-oriented matching app “with” for people in their 20s. SSU was in charge of everything from upstream to downstream, including PR, planning, tagline design, creative work, content development, SNS design, casting, and production and management. During the Christmas and New Year’s season, we provided a place where people could enjoy and deepen their understanding of their own and their loved ones’ values through experiences based on the theme of love values. The event was a great success, gaining a total of 866 PR exposures and attracting over 1,500 visitors in three days..

URL: https://with.is/kachikan_parlor

Activities

① Visualizing “values” at the event

Focusing on “values,” which is also a keyword of “with,” we express “values” as parfaits and drinks through the diagnostic content of “with,” thereby providing an experiential value that allows users to enjoy and deepen their understanding of their own and their loved ones’ “values.”

② Diagnostic results from theatrical content appear as your own “Value Parfait”

After viewing the theatrical content, participants answer questions about what they would do in various dating scenarios, such as “What if the ordered menu doesn’t arrive?” We offer 16 kinds of original parfaits according to the results (values). We appeal to the diversity of values, saying, “They are all wonderful and delicious even if they look different.”

③ Seven-step information dissemination strategy

1. Announcement of event overview, 2. Announcement of event details, 3. Media presentation, 4. Media tasting session, 5. Presentation report, 6. Opening report, 7. Announcement of diagnostic results. By maintaining close communication from before the event to after the event, approximately 70 members of the media attended the event, and we were able to obtain a large number of high-quality exposures, including on TV, despite the fact that the product was a matching app.