Overview

Aiming to raise awareness and interest in the two large-scale international student share houses, “HAKUSAN HOUSE” and “KAMIKITA HOUSE,” operated by Uninest G.K., a global brand that manages international student residences, we plan and disseminate initiatives that highlight the appeal of the facilities and involve the student community.

URL:https://www.uninest-japan.com/?gclid=CjwKCAiAkfucBhBBEiwAFjbkr4cOxCcYVkmcAhr8dNTg8lv0X3yaCdBgMVn9r5Fit5DrLecIjmDd1BoCGkAQAvD_BwE

Activities

① Creating value for the facilities in line with current trends

Planned and implemented a youth support project utilizing vacant rooms that arose during the COVID-19 pandemic. In order to reach a wider audience, we focused on conveying messages tailored to the times, such as “utilizing vacant houses,” “young people struggling due to the impact of COVID,” and “providing opportunities to take on challenges,” rather than simply promoting it as a campaign. This approach led to television exposure and other media coverage.

② Conducting interview projects with students

We conducted interviews with residents, who are essential to discussing share houses, asking them questions such as “Why did you choose a share house?” and disseminated these interviews to the media as newsletters. By communicating not only the appeal of the facilities but also the value gained there and the attractiveness of the resident community, we aimed to stimulate interest among students.

③ Achieving synergy with SSU relations

Leveraging the strength of having physical facilities, we also implemented collaborative projects with other SUNNY SIDE UP clients. By creating synergy between clients, we gained exposure in media categories that were previously inaccessible. In addition, we deepened residents’ understanding of the initiatives undertaken by the facilities and the cooperating companies, while also contributing to the revitalization of in-facility communication.