Overview

CRAFT SAKE WEEK, one of the world’s largest “SAKE” events, produced by Hidetoshi Nakata, was held in September 2022 for the first time in three years. Starting with “CRAFT SAKE WEEK at Roppongi Hills 2016,” the event has continued to increase in popularity with each iteration, including “CRAFT SAKE WEEK at Roppongi Hills 2017,” “CRAFT SAKE DAY Fukushima 2017,” “CRAFT SAKE WEEK Tohoku 2018,” “CRAFT SAKE WEEK at Roppongi Hills 2018,” and “CRAFT SAKE WEEK at Roppongi Hills 2019.” It has grown into an event loved by many, not just sake enthusiasts, and made a triumphant return at Yoyogi, where “J-WAVE INSPIRE TOKYO” was held.Ten famous sake breweries representing Japan set up shop on a “daily” basis during the event, and “NIHONMONO KITCHEN,” a food truck developed by “NIHONMONO STORE,” offered dishes and snacks that were arranged from popular products at the store to match the sake, capturing the hearts of visitors.

URL: http://craftsakeweek.com/

Activities

① By holding the event within the venue of “J-WAVE INSPIRE TOKYO,” J-WAVE‘s announcements were able to effectively reach the target audience of this event.

② JAPAN CRAFT SAKE COMPANY, headed by Hidetoshi Nakata of SUNNY SIDE UP, was involved in the planning and operation of the entire event, as well as the coordination of all participating breweries. As a result, the participation of breweries with strong drawing power kept visitors coming despite the stormy weather due to the approaching typhoon.

③ “NIHONMONO STORE” is an e-commerce site where you can purchase exquisite products that Hidetoshi Nakata encountered while traveling throughout Japan. It is a business that has grown during the 3-year hiatus of “CRAFT SAKE WEEK.” By adding arrangements to popular products handled here and offering meals that go well with sake as “NIHONMONO KITCHEN,” we were able to provide a unique experience. By carefully considering the operation, selection of best-selling products, and menu names, as well as meticulously setting prices, the flow of customers hardly stopped even in the rain. The use of LINE for campaigns and e-commerce systems also contributed to a significant increase in new customers.