Overview

teamLab Planets TOKYO DMM PR activities for the “Museum where you enter the water, and gardens that integrate with flowers,” which opened in Toyosu, Tokyo on 7/7/2018 and consists of “4 ultra-massive art spaces and 2 gardens.

URL: https://planets.teamlab.art/tokyo/jp

Activities

①While utilizing the PR knowledge of teamLab Borderless, which opened in Odaiba, we differentiated and appealed to the unique attractions of each. We held previews and briefings for the press to effectively communicate that teamLab’s museums, which have a strong impression of digital art, also feature works using natural flowers and moss.

②We hold advance previews for the media, utilizing closing days and after-hours, whenever new works are introduced. We are conducting media outreach activities for all generations, without narrowing down the target audience. In addition, we prioritize experiencing the worldview, and dare to hold briefings within the works themselves.

③It can be said that PR activities are contributing to the favorable performance, with tickets selling out on some days even during the COVID-19 pandemic. Also, although four years have passed since its opening, many celebrities and influencers from Japan and overseas have become fans through filming, and it has grown into a space where they visit on their own and post on social media.