Overview

“Tokyu Plaza Ginza” held the “Clothes Post” jointly with the organic cosmetics shop “Be Organic” on the 5th floor from Monday, 13 December 2021 to Sunday, 19 December 2021. The implementation of “Clothes Post” at Be Organic started with “Earth Day Tokyo 2021” held in April 2021, and this is the 2nd time it has been held. The “Clothes Post” is operated by the Clothes Post Network Council, and collects clothes that are still wearable but are sleeping, and reuses them. The collected clothes are not only sold in overseas used clothing markets, but a portion of the proceeds are donated to organizations that carry out environmental protection and social contribution activities.

URL: https://ginza.tokyu-plaza.com/shop/news.html?_id=7024

Activities

① Collects sleeping clothes and contributes to society

In order to inform more people about Tokyu Plaza Ginza’s efforts to promote businesses for the next future from a sustainable perspective together with local residents and customers, we disseminate information to a wide range of media through press releases. We aimed to expand awareness of the “Clothes Post” activity, which can be participated in from familiar things, through the media.

② Prepared benefits for customers who brought clothes to promote participation. Successfully collected over 120kg of clothes

Tokyu Plaza Ginza and Be Organic offered benefits to customers who brought clothes, and devised ways to encourage more people to participate. As a result, 62 people participated, and we succeeded in collecting 19 boxes (total 123kg) of clothes. The collected clothes will be reused overseas. 7 yen per 1kg of clothing will be donated to the C.W. Nicol Afan Forest Foundation.

③ Acquired exposure in online media by utilizing media relations

Daily communication with the media has paid off, and we have succeeded in gaining exposure in online media. In addition, the synergistic effect with the new type of antenna shop “Manabell Marche – Exhibition of Production Processes Interviewed by Children” which was held at Tokyu Plaza Ginza during the same period andに取り組むto solve social issues with the aim of a sustainable future, led to greater exposure and dissemination.