Overview

Infarm’s herbs and vegetables can be used in a variety of ways, not only for everyday cooking, but also as a fresh finishing touch. By minimizing the distance of transportation from the place of production to the place of consumption, it is possible to purchase them in the freshest state, full of nutrients and flavor. After purchase, the roots can be immersed in a container with about 2 cm of water and stored away from high temperatures and humidity to maintain a fresh state.

URL : https://www.infarm.com/jp-ja

Activities

① Penetration into the Japanese market with the copy “Urban Farm Veggy”

We provided consulting for the creation of Infarm’s catchphrase, which is the first entry into Asia, and the development of POS and package design. From the perspective of making it easy for the media to introduce and easy for consumers to imagine, we gave Infarm’s vegetables the catchphrase “Urban Farm Vegetables” and succeeded in creating a buzz at the time of launch.

② Launched in supermarkets in Tokyo to generate buzz

When launched in three supermarkets in Tokyo, each with different areas and customer segments, customers flocked to purchase Infarm’s vegetables, attracted by their fresh aroma. We plan to expand to multiple stores in the Tokyo metropolitan area in the future, and spread the sales style of providing fresh vegetables with roots grown in the store to Japan.

③ Established a brand that is conscious of sustainability

Infarm’s brand, which is building a new standard for agriculture with “99.5% less land than soil-based agriculture,” “95% less water,” “90% less transportation distance,” and “no chemical pesticides,” is being disseminated to Japan through the media.