Overview

Swiss Independent Electronics ManufacturerPunkt.(Punkt) has launched the mobile phone model “MP 02” in Japan. This product, designed primarily for telephone functions, throws a stone into a society where various technology-related problems are reported, such as smartphone addiction, internet bullying, echo chamber phenomenon, privacy issues, constant distraction, lack of concentration, and mental illness… It is a crystallization of excellent ergonomics with the highest audio quality. Jasper Morrison, one of the world’s leading industrial designers, is responsible for the design of the MP 02 , which embodies “portable luxury” aimed at increasing discretionary time through digital detox, and conveys the concept of a modern mobile phone filled with a special feel.

URL : https://www.punkt.ch/ja/

Activities

We were in charge of the launch PR of Punkt. Co.’s mobile model “MP 02” in Japan. We succeeded in communicating the product concept to a wide range of magazines and WEB media, from tech and gadget-related to luxury-related, using the concept of “digital detox,” which has been attracting attention in recent years, and the simple yet beautiful design by a world-class engineering designer that retains only the minimum necessary functions.

In addition, we held a dinner inviting the founder, Peter Neby, and provided a venue for communicating the Punkt. product concept and the reason for the birth of the MP 02 in his own words to the media. The venue was deliberately a traditional Japanese-style restaurant, which contributed to conveying the message of a common basic concept that transcends cultures: sophisticated beauty with unnecessary elements removed.