ZEALS, Inc.
Comprehensive PR for “ZEALS,” from AI Customer Service Agents to Corporate Branding
- 活動期間：
- May 2025–Present
Corporate PR for the AI startup “ZEALS,” and PR for the AI customer service agent “Omakase AI” and the humanoid robot business “Omakase Robotics”.
“Information overload” and “consumption fatigue” from a consumer perspective, as well as social issues from a business perspective such as “labor shortages,” “rising labor costs,” and “regional depopulation,” were used as hooks for information development.
Planning and execution of a media briefing titled “The Rise of Voice AI and the Future of the E-commerce Market,” PR activities such as inviting media to “Proof-of-Concept Experiments for Humanoid Robots in Medical Settings,” and involvement in mass marketing areas such as OOH and taxi advertisements linked to PR and promotions.
背景
● Sublimating product strengths into social value
We contributed to enhancing brand value beyond product perfection by linking ZEALS' world-class AI technology to social phenomena and consumer trends. From a consumer perspective, these include "information overload" and "consumption fatigue," while from a business perspective, they include "labor shortages," "rising labor costs," and "regional depopulation." To promote the product's functionality and innovation, we planned information dissemination alongside familiar everyday issues.
施策
アイデア
● Planning and execution of media briefings and public demonstrations of proof-of-concept experiments
We planned and executed media events such as "The Rise of Voice AI and the Future of the E-commerce Market" and "Proof-of-Concept Experiments for Humanoid Robots in Medical Settings." In addition to product-centric PR, we intentionally positioned CEO Shimizu as an expert capable of discussing the entire industry from his unique perspective, highlighting the significance of a Japan-originated startup developing OS for these fields and robotics. Despite the challenges of securing media exposure in the BtoB sector, within less than a year of PR activities, we secured numerous media placements and inquiries from quality outlets such as Nikkei and Nikkei BP, as well as broadcasts on TV Tokyo's "WBS," Nippon TV, and TBS's "N Suta."
成果
● Expanding presence in the AI field alongside praise from the client's executive officer
"In the highly novel field of Physical AI, and within a short timeframe of just a few weeks from our request, they thoroughly understood the meaning and background of this proof-of-concept experiment and took the optimal approach toward the media. As a result, we were featured on WBS for the first time, as well as in major media outlets like the Nikkei and Nippon TV. We are deeply grateful for their deep involvement, from the media approach to on-site operations." (Mr. Daisuke Watanabe, Executive Officer in charge of PR and Marketing, ZEALS, Inc.)
