ZEALS, Inc.
Corporate PR for “ZEALS” and PR for the AI customer service agent “Omakase.ai”
- 活動期間：
- May 2025–Present
Corporate PR for ZEALS, a Japan-originated AI startup with bases in Japan and the U.S., and PR for the AI customer service agent “Omakase.ai”.
“Information overload” and “consumption fatigue” from a consumer perspective, as well as social issues from a business perspective such as “labor shortages,” “rising labor costs,” and “regional depopulation,” were used as hooks for information development.
In addition to planning and executing media briefings such as “The Rise of Voice AI and the Future of the E-commerce Market,” we established CEO Shimizu’s position as an expert capable of discussing the entire industry. We are currently conducting branding PR and perception formation within the media for the unprecedented field of “Voice AI Agent × E-commerce.”
背景
● Sublimating product strengths into social value
We contributed to enhancing brand value beyond product perfection by linking ZEALS' world-class AI technology to social phenomena and consumer trends. From a consumer perspective, these include "information overload" and "consumption fatigue," while from a business perspective, they include "labor shortages," "rising labor costs," and "regional depopulation." To promote the product's functionality and innovation, we planned information dissemination alongside familiar everyday issues.
施策
アイデア
● Planning and execution of media briefings
We planned and executed a media briefing titled "The Rise of Voice AI and the Future of the E-commerce Market." In addition to product-centric PR, we established CEO Shimizu's position as an expert capable of discussing the entire industry from a unique perspective based on his presence in the U.S. Following the briefing, we facilitated interview offers for expert commentary from President magazine, as well as additional coverage requests from authoritative media outlets such as Nikkei and Nikkei BP, resulting in more articles than initially projected.
成果
● Over 15,000 AI agents generated in just 5 months!
Through information dissemination directly linked to cognitive shifts and purchasing behavior, over 15,000 AI agents were generated within five months of launch. The product also achieved the #1 global ranking on Product Hunt, the world's largest product review site, surpassing advanced products from tech giants such as Google Gemini Flash.
