NANICA-NAGOYA- Opening PR to Generate Buzz for the Second Location
- 活動期間：
- August 2025 - December 2025
“NANICA,” an experiential entertainment facility that opened its first location in Shimokitazawa, Tokyo in February 2025, attracted approximately 15,000 visitors in just six months. The venue has generated buzz on social media and through word-of-mouth with its unique concept of entering through a giant painting. The second location, “NANICA-NAGOYA-,” opened in Nagoya on Tuesday, December 23, 2025. SUNNY SIDE UP handled not only media outreach for the preview event but also influencer recruitment, contributing to increased brand awareness.
背景
● Why Nagoya? Repeated Questions from the Media
While there was interest in a popular Tokyo venue expanding, many media outlets indicated that without clarity on why Nagoya was chosen, it would be difficult to feature the opening as merely a new store launch. An evidence-based explanation for choosing Nagoya was essential.
施策
アイデア
● Developing the Story Around the First Entry into the Tokai Region
We worked with the client to develop information that addressed the media's primary question: "Why is the second location in Nagoya?" In addition to the reasons for opening in Nagoya, we prepared comments on future strategies and expansion plans to the extent possible, and utilized them in media outreach.
成果
● Secured Coverage on 1 TV Program and Multiple Local Media Outlets
We invited over 30 attendees to the preview event and secured multiple features in Nagoya local media, which was the client's top priority. This coverage led to additional exposure, including a TV broadcast segment. We also invited media from Tokyo to the preview event, contributing to increased awareness centered in both Tokyo and Nagoya.
