delta, Inc.
Tsukishima Monja Koboreya En Opening PR
- 業種：
- 活動期間：
- September 2025 - October 2025
“Tsukishima Monja Koboreya,” which is based in Tsukishima and Asakusa, will renew its brand and open its 7th new store on October 7, 2025. SUNNY SIDE UP held a two-part advance reception for the media with the aim of publicizing the brand renewal and boosting the opening of the new store, and succeeded in attracting more than 30 media representatives. The dinner time on the opening day was crowded with many customers, contributing to the expansion of brand awareness and the penetration of the new concept.
背景
● Strengthened contact with new media to expand awareness
- There was a need to expand awareness and re-attract attention with the brand renewal and new store opening. However, with the opening of the 7th store, the news value was weak, and expanding exposure to the media was a challenge.
- Since there was a bias in exposure to existing media, it was necessary to create contact with new media.
施策
アイデア
● Held an advance reception for the media
- Held a tasting event for the media before the opening. At the beginning of the event, a time was set aside to explain the brand to promote media understanding of the brand. In addition, the number of participants was maximized by implementing a two-part system.
- In order to convey the brand's commitment and value that are not found in other stores, we prepared a tasting of only the special dashi used for monjayaki to allow them to experience the new taste.
成果
● Contributed to expanding brand awareness
- Leveraging SUNNY SIDE UP's media relations, we succeeded in attracting more than 30 media representatives, including media that had no contact with the brand until now.
- The dinner time on the opening day was fully booked and crowded with many customers.
- Gained exposure not only in breaking news media but also in feature articles, contributing to the expansion of brand awareness.
