BG Corporation
Next-Generation Agricultural Venture “BG” Launch PR
- 活動期間：
- March 2025 - November 2025
In launching the next-generation agricultural venture “BG” and its new food and agriculture movement “Next Green Revolution” starting from “soil,” we were in charge of PR communication, including formulating a PR strategy for the service launch and holding briefing sessions and press conferences for the media.
背景
● Disseminating information to foster empathy for agricultural challenges, soil creation, and the significance of participating in the Next Green Revolution.
It was necessary to first deliver appropriate information to the media so that the target audience (consumers, farmers, companies, etc.) would empathize with the current agricultural challenges in Japan, the importance of soil creation, and the significance of participating in the Next Green Revolution, which are not yet adequately known. Therefore, a caravan and preliminary briefing sessions were conducted before the press conference, focusing on input from the target media.
施策
アイデア
● Designing a Press Conference That Would Attract Coverage
To gain media interest, communication was developed to raise awareness of the “structural issues of the food system from agricultural production, distribution, to consumption,” which are difficult for consumers to see, using the social situation where attention is focused on the impact of extreme heat on agricultural production as a hook. The structure in which major companies are working together across industry boundaries was also promoted, attracting attention from many media outlets. In addition, by conducting soil demonstration experiments and vegetable tasting, opportunities were provided to visually see and actually taste to understand the food and agriculture movement.
成果
● 29 Media Participants, Over 150 Exposures, and Numerous Interviews Obtained Even After the Press Conference
A total of 29 media representatives, including TV, newspapers, magazines, and websites, participated, resulting in over 150 exposures. By continuing to follow up with media outlets that were absent on the day, interviews were obtained from multiple media outlets even after the press conference.
