Tokyo Sports Wellness Village Co., Ltd.
livedoor URBAN SPORTS PARK
- 業種：
- 活動期間：
- June 2024 - March 2025
With the slogan “Transforming the former site into a sacred place where everyone can play,” this complex sports and leisure facility, covering approximately 3.1 hectares, features urban sports facilities such as a skateboard park, a bouldering building, and a 3×3 basketball court, as well as a running stadium, a rope athletic course, cafes, food malls, and dog salons.We are conducting PR activities for the opening in October 2024, including advance notice promotion, preview invitation, and media coverage approaches. (* Tokyo Sports Wellness Village Co., Ltd. is a consortium consisting of TSP Taiyo Co., Ltd., NTV Axon Co., Ltd., with Tokyo Tatemono Co., Ltd. as the representative company)
背景
● Tokyo 2020 Legacy Facilities Reborn
- As the facility is based on urban sports facilities such as the skateboard park where the Tokyo 2020 Games were held, we will increase awareness of it as a complex commercial facility with newly developed pickleball courts and food malls, and implement PR that will attract people of all ages.
施策
アイデア
● Appealing to "Everyone Can Play" Outing Spots
- Strengthened approach to media that can acquire recognition as an outing spot, such as morning information programs and holiday variety programs.
- Successfully attracted over 40 media outlets during the opening period. Since then, we have continuously gained exposure in live broadcast corners and trend corners on TV and radio.
成果
● Achieved Annual Exposure KPI in the First Week of Opening
- Achieved the annual exposure advertising equivalent value (KPI) within one week of opening.
- The factors for the significant achievement were media approaches from before the opening, implementation of media days, and proposals for multifaceted angles, which resulted in continuously gaining a large amount of TV exposure.
