Overview

Supported service PR for “ROBOPRO,” where AI predicts market increases and decreases and dynamically changes investment allocation based on those predictions. Amidst the still low general awareness and understanding of asset management services, we provided continuous information, focusing on lifestyle information media, including the necessity of asset management and the characteristics of general “robo-advisors.”

URL: https://ai.folio-sec.com/

Activities

① Implementation of Information Design and Media Approach Capturing Rising Social Interest

Prior to the start of the new NISA, we designed content to deepen understanding from the necessity of asset management. In addition to appealing to the features of AI investment while highlighting the differences between “general robo-advisors” and “ROBOPRO,” which are difficult to understand even for experienced investors. In addition to an approach tailored to media interest, we held study sessions for the media. By setting up interview opportunities, we were able to gain a deeper understanding and build relationships with the media.

② Achieved a Long-Form Feature Broadcast on a Key Station’s News Program!

Unlike consumer goods, asset management services are difficult to visualize on TV, but by holding study sessions for the media, we succeeded in attracting coverage from a key station’s news program. In addition to the content design mentioned above, we were able to secure program exposure that impressed the message “ROBOPRO, which uses AI to predict the financial market” by providing interview opportunities with FOLIO President Kai and users.

③ Increased Service Applications Through a Series of Media Exposures!

Through a series of media approach activities, we gained regular media exposure and contributed to an increase in the number of “ROBOPRO” service applications. In particular, after the exposure on the program mentioned above, we saw several times the normal number of applications .