Overview

Activities

From June 18th (Sat) to September 27th (Tue), 2022,at the Terada Warehouse G1 Building in Tennoz, Tokyo,which is being serialized with great popularity in Kodansha’s “Monthly Afternoon,”the first exhibition of “Blue Period,”“Blue Period Exhibition: Is Art a Talent?” will be held. Our companyparticipates in the production committee for thisas the public relations and advertising representative.

URL:https://blueperiod-ten.jp/

①Strategic and phased information dissemination

We disseminated information in stages from various perspectives, highlighting that “Blue Period” is a manga with the theme of art and fine arts, and that the exhibition can be enjoyed as both a manga exhibition and an art exhibition. We gradually built up fans’ expectations by the start of the exhibition.

②Talent casting to effectively communicate the appeal of the exhibition

We invited Akira Kawashima from Kirin, a comedian famous for his love of Blue Period, as the official ambassador and held a press conference. In addition to gaining widespread recognition by utilizing the celebrity hook, we also appointed Kawashima, who is known for his beautiful voice and deep love for the original work, for various content including the audio guide. Effective information dissemination was realized through talent casting that had a high affinity with the work.

③Exposure in a wide range of media from multiple perspectives