Overview

As the 5th installment of the share kitchen “Moshimo Shokudo” in Tokyu Plaza Shibuya, which collaborates with various chefs, restaurants, and organizations for a limited time, “WORLD CURRY FESTA” was held by Yuhi Komiyama of Hoff Dylan, known as a gourmet in the music world, gathering famous curry restaurants from all over the country.

We received the order as a cell-up project for retainer activities, and by making full use of SSU relations, we not only succeeded in the tasting event, but also acquired the TV exposure that the client was looking for, in a long segment of about 9 minutes.

URL:https://shibuya.tokyu-plaza.com/shop/detail.html?_id=21323

Activities

① Cell-up from retainer client

We proposed appealing for invitation activities using the SSU network, and creating materials that can only be understood by retainers using existing formats. While efficiently dividing tasks with the office of Mr. Komiyama, the organizer, we received orders for tasks that could take advantage of SSU’s strengths, and succeeded in cell-up.

② Ingenuity of content from a PR perspective

We supported the creation of an environment that is easy for media to cover from a PR perspective, such as holding the event in the morning to around lunchtime when media are likely to gather, implementing a three-part system to maximize capacity in the COVID-19 pandemic, and separating menus for shooting and tasting.

③ Aiming for TV acquisition

The client expects to acquire TV coverage. As a result of prioritizing TV approaches within a limited time, we acquired coverage in the Non-Stop! “Hatsumono Q” corner. By putting Mr. Komiyama, who is also in charge of planning, to the forefront and negotiating, we acquired a quiz slot. Furthermore, smooth communication with the affiliated office and store staff led to the preparation of studio tasting, cooking process, and facility coverage, resulting in a long exposure of about 9 minutes.