Overview

MontblancIn order to expand recognition of the TRAVEL collection, a limited-time mobile coffee stand was created. It was combined with the “TRAVEL” collection, such as trolleys and travel bags, and the9-day “Traveling Coffee Stand” event was held at a total of 6 locations: 4 in Tokyo,1 in Yokohama1, and 1 in Osaka. A campaign was conducted in which followers of the official LINE account received free coffee from the world’s best roaster.

URL : https://www.montblanc.com/ja-jp/home.html

Activities

In order to expand recognition of Montblanc’s TRAVEL collection, a mobile coffee stand was created for a limited time, and a campaign was conducted to tour Tokyo, Yokohama, and Osaka.By offering the perk of free coffee from the world’s best roaster to those who followed Montblanc’s official LINE account, we successfully acquired followers for the official LINE account and attracted customers to stores during the campaign period.

The key point this time was that since the PR merchandise was the “TRAVEL” collection, such as trolleys and travel bags, we were particular about touring various locations with the theme of travel. In addition, we incorporated ideas to evoke “travel” in various places, such as printing messages about travel from Montblanc’s 5 mark makers on the coffee sleeves.

Although Montblanc is famous for its fountain pens, we were able to reach approximately 3,300 people with this campaign and expand recognition of the TRAVEL collection.