Overview

“RAY’S ORIGINAL BROILED CHICKEN” is a dish sold in Haleiwa, North Shore, Hawaii, under the nickname Huli Huli Chicken, in which a whole chicken is grilled over charcoal while rotating (“Huli Huli” means to turn in Hawaiian). Despite being open only on weekends, it sells more than 5,000 chickens per month and is a very popular chicken with long lines of tourists and locals. In the summer of 2017, we totally produced its first landing in Japan at the beach house in Yuigahama, Kamakura.

URL

https://www.toridoll.com/shop/lanai-konas/rays/

Activities

Aiming for its first landing in Japan in the summer of 2017, we were totally involved in the project from before the opening, including the PR plan. We were involved in the selection of the location and store design together with Toridoll Holdings Co., Ltd., without being bound by the framework of PR, and prepared and adjusted for the opening at the beach house in Yuigahama. By making the main chicken grill the design of the front of the store closest to the sea, we were able to see the powerful grilling area just like in the North Shore, and were able to gain a lot of exposure on TV as a popular beach house.