Overview

“BOTANIST Tokyo” opened in Omotesando in July 2017. It is a botanical lifestyle specialty store with the concept of a “lifestyle where you can spend casually and relax with plants from the time you wake up and have a meal to the time you go to bed at night,” which is attracting attention as a global trend.

The 1st floor is a select shop that offers items in the natural and organic categories. At the cafe space “BOTANIST cafe” on the 2nd floor, we offer “BOTANICAL BRUNCH SALAD SET” with carefully selected vegetables that allow you to experience “delicious for your body” and fresh smoothies that use plenty of vegetables and fruits.

URL

http://botanistofficial.com

Activities

We were in charge of planning and implementing the PR communication plan. As this was the opening of the brand’s first flagship store, we focused on creating buzz before the opening. We took a proactive media approach and gained a lot of media exposure on TV, newspapers, magazines, WEB, etc. that matched the target audience. On the opening day, more than 150 people lined up, contributing to creating a “noteworthy store and a popular store.”