Overview

The “Nakameguro Elevated Underpass,” a commercial facility under the elevated tracks of Nakameguro Station, opened in November 2016.
Under the development concept of “SHARE,” the elevated bridge spanning approximately 700 meters is regarded as a single roof, with various unique stores opening their doors. As a new shopping street where you can enjoy “how to enjoy the city like Nakameguro,” it is growing into a new cultural hub for Nakameguro.

URL

http://www.nakamegurokoukashita.jp/

▼SHOWROOMActivity details

In collaboration with Tokyu Agency, we were in charge of PR for the opening period of “Nakameguro Elevated Underpass.” While leveraging the background of “Nakameguro,” a city renowned as a desirable place to live and a hub for culture regardless of fashion and food, facility information was disseminated in stages from before the opening. Using keywords such as “unique to Nakameguro” and “elevated underpass culture” as hooks, information was disseminated on WEB and SNS, which have high affinity with the facility, and then led to exposure in mass media. By promoting PR communication that made the most of the characteristics of Nakameguro and the facility, we contributed to maximizing the buzz.