GINZA SIX Retail Management Co., Ltd.
GINZA SIX, one of the largest commercial complexes in the Ginza area
- 活動期間：
- May 2016 –
Overview
“GINZA SIX” was born from the largest redevelopment project in the area, which comprehensively developed the block including the site of the former Matsuzakaya Ginza store and the adjacent 2 blocks. In addition to a commercial complex consisting of 241 stores, it is a large-scale complex facility equipped with diverse urban functions for visitors from all over the world, such as the largest rooftop garden in Ginza, the Kanze Noh Theater, a cultural and exchange facility, a tourist bus terminal and tourist service center that welcomes customers from Japan and abroad as the gateway to Ginza, large-scale offices, and disaster prevention support functions such as disaster prevention stockpiling warehouses.
▼SHOWROOMActivity details
In order to maximize exposure at the time of opening, SUNNY SIDE UP began planning a PR strategy one 1 year in advance. As a result of strategically proposing the timing of each event and the content/angles of the announcements, and approaching the media, each event became the largest-scale event in SUNNY SIDE UP history. By continuing to disseminate information from diverse perspectives even after the opening, we are continuously gaining media exposure.
