Overview

Shibuya Hikarie is a high-rise complex that opened in 2012 April as a leading project in the development of the Shibuya Station area. As a high-rise complex that connects with the city and creates active communication between people, goods, and information, it combines various uses such as ShinQs(Shinks), a commercial facility operated by Tokyu Department Store, one of the largest cafe and restaurant floors in the Shibuya area, the creative space 8/ (Hachi) where you can easily experience design and art, and the Tokyu Theatre Orb, a musical theater in the sky.

URL

http://www.hikarie.jp/

▼SHOWROOMActivity details

In collaboration with Tokyu Agency Inc., we are in charge of PR for Shibuya Hikarie during its opening and ongoing periods. The PR work for this large project involving various Tokyu Group companies, from dining and shopping to a musical theater, requires high communication and direction skills. During the opening period, we steadily implemented multiple press conferences, media previews, and opening ceremonies, as well as parallel media exposure. Even during the ongoing period, we continue to generate PR topics on a daily basis, contributing to the branding of the facility.