Overview

“SWISSDAYS” was held as an official event for the memorable 150th anniversary of diplomatic relations between Japan and Switzerland.

In addition to a 6-meter-high cross symbol booth representing the white cross of the Swiss flag, Swiss sumo wrestling, talk shows, and live performances by top Swiss artists were held on the stage. 3D projection mapping “Top of Europe” was projected on a 10.6-meter-high screen installed at the venue, and a variety of content was developed, such as a food street where you can experience Swiss gourmet food such as Swiss wine and cuisine. (Partner: Eat Creative)

Activities

With the aim of providing a space where visitors can experience the appeal of Swiss culture, music, sports, and products, we carried out venue planning, decoration, content planning, and PR.

An unexpected situation occurred in Tokyo, with the heaviest snowfall in 20 years, but we posted on SNS with images of the pure white venue as “Swiss-ification of Roppongi”, and as a result of using the negative element of heavy snow as a positive “PR material”, it was reported by many media outlets, mainly news programs, and was crowded with many visitors.