Overview

KidZania was born in Mexico as a theme park where children are the main players, allowing them to challenge various jobs and learn about the mechanisms of society while having fun. The uniforms and tools are so authentic that you wouldn’t think they were for children, and it has been highly praised for allowing children to eat or receive what they have made, and for allowing them to experience a variety of occupations.

As the third facility in the world, “KidZania Tokyo” made its debut in Japan in the fall of 2006. Since then, facilities have been opened one after another in the Middle East, Europe, Asia, etc., and continue to entertain children all over the world.

URL: kidzania.jp

Activities

We implemented the opening and subsequent public relations activities for “KidZania Tokyo,” which was making its debut in Japan.

In Japan, which boasts some of the world’s most sophisticated theme parks, we developed and implemented a strategy from about a year before the opening on how to promote a facility with completely new values in Japan.

We differentiated “KidZania” from other facilities by positioning it not as a mere theme park for children, but as “a place where children can experience their infinite possibilities” and “a place where they can learn the joy of working and the importance of money,” a socially significant facility that cannot be imitated by others. The appeal of the facility’s raison d’être, press tours to the Mexican facility before the opening, and press conferences by the children themselves were strategically and carefully planned, resulting in a great response from the media, leading to great exposure and successfully attracting great attention from all over Japan.