Overview

LEGOLAND Discovery Center Tokyo is an indoor entertainment facility featuring LEGO block-themed attractions where visitors can learn while playing and stimulate children’s creativity.

We continue to offer unique experiences, such as parent-child events related to seasonal festivals like Girls’ Day and Halloween, and LEGO workshops for adults.

URL: legolanddiscoverycenter.jp/tokyo/

Activities

We promote the appeal of LEGO blocks through event proposals tailored to the seasons. We have garnered significant media exposure with impactful photos by having the media cover events such as “Sea,” “Space,” and “Giant Pumpkin” creations built with LEGO blocks together with visitors, “Hina decorations” by Japan’s only LEGO craftsman, and other LEGO block art pieces. In addition, we hold “LEGO Workshops for Adults” and “LEGO Nights for Adults,” which are open to adults only. Furthermore, we are developing projects that not only increase exposure but also promote visits and repeat visits, such as year-end events that recreate memorable sports newspaper front pages with LEGO blocks.