Overview

We produced live commercials within the TBS program “Local Fan Acquisition Variety HKT48’s Outing!” (25:11-25:41), which started in January 2013 with Lotte, who uses HKT48 in their advertising, as a sponsor.

Activities

We planned and supervised the entire process, including filming, of live commercials (infomercials) in which HKT48 members introduce various Lotte products every week. The realistic composition unique to live commercials led to the acquisition of new customer segments, not only among those of the same generation as HKT48. We also carried out PR activities, tie-ups with Lotteria, publicity, and sponsor sales support.