Coca-Cola (Japan) Co., Ltd.
Georgia Spirit Award PR and Promotion Activities
- 業種：
- 活動期間：
- April 2013 – November 2014
Overview
The “Georgia Spirit Award” is the only official award in professional baseball chosen by fan voting.
Fans vote on the play that they feel most encouraged them on the website, and the “Georgia Spirit Award” is determined by the number of votes, earning the trust of many stakeholders as an award truly decided by the voice of the fans.
Activities
PR and promotion of the “Georgia Spirit Award” throughout the professional baseball season.
We conduct PR and promotions throughout the year, including holding events that gather fans before the season opens and awarding players chosen by fans. In addition, the annual grand prize is held after the end of the season, which has become a major topic of conversation.
