SUNNY SIDE UP Inc., which leads the core business of SUNNY SIDE UP GROUP Inc., has entered into a strategic partnership with note inc. and will begin offering a “next-generation PR model” solution that aims to create new value in PR and communications in the AI era by leveraging the media platform “note” provided by the company.

As a “Relations Design Company,” we have designed relationships between companies/brands and people/society through integrated communication solutions rooted in PR thinking. In November last year, we launched the specialist team “AI Dialogue & Relations Team” to design “relationships between companies and society” in the AI era. In addition to generating buzz through conventional PR and communications, we are expanding PR to optimize and deliver corporate value for the AI era.

In recent years, the rapid spread of generative AI has accelerated the “zero-click” phenomenon, in which users obtain information and complete their journey solely through search results or AI chats. As a result, future public relations will require not only information dissemination to media and consumers, but also “information design to ensure AI correctly learns and recommends a company’s information (AIO: AI Optimization).” By viewing AI as a new “stakeholder,” it is becoming essential for sustainable growth that a company’s intentions and reliable primary information are accurately cited and accumulated as information assets that will continue to be referenced over time.

Against this backdrop, we will develop a new communication solution that fuses the “PR and communications” we have cultivated over many years—drawing people’s interest and generating empathy and enthusiasm—with “note,” an infrastructure optimized for the AI era. Under this partnership, we will establish a joint project team between the two companies and propose and roll out a new form of PR and communications that continues to be chosen by both AI and consumers.

■ Development of a new package integrating SUNNY SIDE UP’s “integrated communication solutions rooted in PR thinking” withnote’s “AI recommendation engine”

We will jointly develop a “next-generation PR package” in which we strategically leverage note’s recommendation engine and mechanisms for organizing and optimizing content in ways that AI can easily understand, while we provide end-to-end support—from planning corporate PR strategies to operating note and distributing content. By accumulating primary information such as a company’s expertise and real-world experiences in a form that AI can readily understand, we aim to realize the “B to A with C (Business to AI, with Consumer)” model, in which a company’s value is accurately reflected in AI-generated answers.

■ Building an ecosystem that combines “facts” with “enthusiasm” to turn empathy into action

To prevent challenges that arise as AI adoption advances—such as “homogenization of outputs” and “loss of corporate distinctiveness”—we will design a mechanism that integrates the dissemination of objective “facts,” including press releases, with the dissemination of “enthusiasm,” such as the experiences and intentions of those in charge, through note. Looking ahead, we will also leverage note’s strengths in hashtag functionality and community building to share “authentic voices with enthusiasm (primary information),” whose scarcity value will increase in the AI era, while advancing initiatives with a view to building a new ecosystem that seamlessly connects to concrete user actions such as experiences and purchases.

For inquiries regarding SUNNY SIDE UP Inc.’s “AI Dialogue & Relations Team,” please click here:https://www.ssu.co.jp/contact

■ note, Inc. Representative Director & CEO Sadaaki Kato Comment

We are very pleased to be able to work together with SUNNY SIDE UP, a leading runner in the PR field.

As we enter the AI era, the way companies deliver information is beginning to change significantly. It is becoming more important than ever to properly communicate a company’s unique intentions and stories and to accumulate them as assets.

note has provided an environment in which content published by companies is easily referenced by search engines and AI. By adding SUNNY SIDE UP’s capabilities in PR strategy design and expertise in storytelling, we look forward to jointly creating a new cycle in which we generate buzz and turn it into a company’s assets.

■ SUNNY SIDE UP Inc. President & CEO Xiqiao Liu Comment

With the spread of generative AI, the way information is delivered is changing dramatically. In the “zero-click” era, where only summarized information is consumed, the value of primary information—“who speaks, and in what context”—is more important than ever, rather than mere information dissemination.

We also view AI not as a mere tool, but as a “new stakeholder” that is both a recipient and a disseminator of information. That is precisely why brands will increasingly require communication design that is correctly understood by AI and delivered with its context intact.

In this environment, we believe that combining note—a platform that enables individuals and companies to carefully share their ideas and stories—with the “PR and communications that designs context and expands it into society,” which is a strength of SUNNY SIDE UP, will allow us to create new relationships among companies, society, and AI.

Through this partnership, we will present new approaches to public relations and PR/communications in the AI era and work to realize a society in which more “empathy” and “understanding” spread.

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■Overview of the media platform “note”

note is a media platform where creators post text, images, audio, and videos, and users can enjoy and support that content. It values a safe atmosphere and diversity so that anyone can enjoy creating and continue doing so. Individuals and companies mingle together, expanding opportunities to discover what you like and meet interesting people. The service launched in April 2014, with approximately 69.56 million works created. Membership has reached 11.14 million (as of the end of November 2025).
●URL: https://note.com/
●iOS app: https://itunes.apple.com/jp/app/note-noto/id906581110
●Android app:https://play.google.com/store/apps/details?id=mu.note

■ note, Inc. Overview

With the mission of “enabling everyone to start creating and keep creating,” we develop mechanisms for expression and creation. The media platform note supports creators’ wide-ranging creative activities. It is used for a broad variety of purposes, including creators publishing content as they wish, receiving support from fans and peers through memberships, store owners and brand owners introducing products in the store, and companies and organizations disseminating information using note pro.

Representative Director & CEO: Sadaaki Kato
Corporate website: https://note.jp/