We are pleased to announce that Xiqiao Liu, President of SUNNY SIDE UP Inc., has been appointed as a Director of BILCOM, Inc. today, Monday, March 23, 2026.

BILCOM is a PR Tech company that provides integrated PR solutions, the cloud-based PR measurement tool “PR Analyzer®,” and “Media Data Online (MDO),” a matching platform connecting advertisers, agencies, and media outlets.® It joined the SUNNY SIDE UP GROUP on March 2, 2026, and supports public relations and PR activities to contribute to business through the use of data and technology.

As President of SUNNY SIDE UP, Xiqiao Liu leads the Brand Communication Business, the core business of our group. As a Director of BILCOM, she will further strengthen the collaboration between both companies and the entire group, promoting service development that leverages group synergies and building a system to provide a broader range of communication solutions.

■ Comment from Xiqiao Liu, President of SUNNY SIDE UP Inc. and Director of BILCOM, Inc.

With growing interest in visualizing results in PR work and designing and improving strategies based on data, strengthening our system for providing technology-driven solutions was an urgent priority for our group.

Even as I work on PR-driven marketing as the representative of SUNNY SIDE UP, I strongly feel the importance of providing quantitative and reproducible solutions.

BILCOM is a PR Tech company with expertise in data utilization in the technology field and system development capabilities, including the cloud-based PR measurement tool “PR Analyzer.”

In my role leading the group’s core business, I have assumed the position of Director to closely combine BILCOM’s expertise in the technology field with the wide-ranging communication solutions centered on our group’s PR-driven approach, thereby contributing even further to our clients’ business growth.