SUNNY SIDE UP Inc., the core business of SUNNY SIDE UP GROUP Inc., has launched a specialized unit, the “Men’s Beauty Unit,” to address industry challenges for companies and organizations, in response to the growing men’s beauty market driven by increased male awareness of grooming and beauty.

■Respecting diverse beauty and creating “fun commotion”: The “Men’s Beauty Unit”

Our group has been deepening the understanding of beauty from a genderless perspective through public relations support for a wide range of companies and brands, including beauty and cosmetic manufacturers, beauty equipment manufacturers, and clinics. This unit will leverage its past achievements and expertise to provide comprehensive marketing solutions to companies and organizations facing challenges in the men’s beauty industry. These solutions include consulting to expand and penetrate awareness of products, PR planning, media promotion, factbook production, planning and implementation of events and campaigns, and a combination of digital and influencer marketing.

In addition, the activities of this unit will involve collaboration with Mazeru Share Inc. (Location: Shibuya-ku, Tokyo; Representative Director: Hiroyuki Matsukura), which operates “Soft Drink,” a men’s beauty production company that cultivates and manages men’s beauty KOLs, and the media “Men’s Beauty Research Institute,” which researches and disseminates men’s beauty information, linking their respective assets. By broadly covering everything from communication and creative production consulting utilizing men’s beauty KOLs to data analysis of marketing measures, we will aggregate the most cutting-edge information in the industry and always propose optimal marketing measures tailored to client needs. Please pay attention to the future initiatives of this unit, which respects diverse male images and works towards the development of a new culture called “Men’s Beauty.”

■“Men’s Beauty Unit” Business Description

・Consulting services for product and store development in the men’s beauty market
・Marketing and communication services in the men’s beauty market
( PR planning, media promotion, factbook production, event and campaign planning and implementation, digital marketing, influencer marketing, etc.)

Click here for inquiries to SUNNY SIDE UP Inc.’s “Men’s Beauty Unit”: https://www.ssu.co.jp/contact

■Comment from Ryu Si-chau, President and Representative Director of SUNNY SIDE UP Inc.

SUNNY SIDE UP has been working to solve various issues in the beauty industry by utilizing PR, communication, and marketing. In recent years, men’s awareness of beauty has been rapidly changing, and we are confident that its potential will further expand. Capturing this trend, we have partnered with Mazeru Share, a company with expertise in men’s beauty, to launch the “Men’s Beauty Unit.” This unit will value the perspective of accepting diverse male images and build a system that flexibly responds to the diverse needs of each company and organization. We aim to contribute with a practical approach towards the further growth and revitalization of the men’s beauty market.

■Mazeru Share Inc. Representative Director Hiroyuki Matsukura’s Comment

Through “Soft Drink,” a talent production specializing in men’s beauty KOLs, I have been in contact with KOLs and creators who are at the forefront of men’s beauty every day. Among them, I feel that the number of people who refer to their information dissemination is increasing every month, and it is gradually becoming normal for men to do skincare, makeup, and nails. Through the activities of the “Men’s Beauty Unit” launched this time, I am confident that more men will become interested in beauty as information dissemination from the media becomes more active in addition to KOLs and influencers.

◆Mazeru Shareについて

Mazeru Share operates “Soft Drink,” a men’s beauty production specializing in men’s beauty, and manages men with high beauty awareness who are interested in entertainment activities, influencer activities, and product/brand development as KOLs and influencers. By broadly covering everything from creative production utilizing KOLs to data analysis of marketing measures, we provide marketing that meets the needs of our clients.

Mazeru Share Official Website: https://mazeru-share.jp/
Soft Drink Official Website: https://soft-drink.jp/
Men’s Beauty Research Institute Official X (formerly Twitter):https://x.com/biyou_soken