SUNNY SIDE UP GROUP Inc. (Shibuya-ku, Tokyo; President: Etsuko Tsugihara) has been awarded the “Japan/Korea Best Place to Work” at the “Agency of the Year 2024” awards, organized by “Campaign Asia Pacific,” the largest advertising and marketing media in the Asia-Pacific region. This award is presented to companies that have created a work-friendly and productive workplace environment, and that have made unique and innovative efforts toward that realization. Our company is the only recipient in Japan and Korea.

Initiatives Leading to the Award

At our company, we strive to create a workplace environment where each member with diverse lifestyles can work comfortably and maximize their abilities. This includes the introduction of “32 Unique Systems,” our unique welfare program tailored to current trends, such as the “Heartbreak Leave System” and “Egg Freezing Assistance,” the implementation of office renovations that support new ways of working after the COVID-19 pandemic, and the provision of unique educational programs aimed at improving the skills of our members.

Furthermore, we are actively engaged in social contribution activities, including SDGs, and in June 2024, we obtained the “B Corporation™ (B Corp)” certification, an international certification system granted to companies with high public interest that are considerate of society and the environment.

These efforts have been recognized, and we have been awarded this prize as a company that provides an “environment where each member with diverse backgrounds can work in their own way.”

SUNNY SIDE UP GROUP will continue to further expand the creation of workplaces where everyone can work comfortably and transmit “fun commotion” to the world.

What is Agency of the Year?

Campaign, the world’s largest advertising magazine, has been presenting these global awards since the early 1990s. “Campaign Asia Pacific” recognizes achievements in the PR/advertising/communication business in five regions: Southeast Asia, Japan/Korea, Greater China, South Asia, and Australia/New Zealand.
https://aoyawards.com/