SUNNY SIDE UP Inc. (Headquarters: Shibuya-ku, Tokyo; President: Ryu See-chau), which is responsible for the core business of SUNNY SIDE UP GROUP Inc., has launched a specialized unit, the “Regional Revitalization Unit,” to solve the problems of communities such as local governments and companies, in response to the rapid increase in inbound foreign tourists, which has increased 15 times※1 compared to last year after the COVID-19 pandemic, and the recovery of domestic tourism needs, which has increased 1.15 times※2 compared to last year.

■Energizing Japan with Fun and Supporting a Sustainable Tourism Industry with the “Regional Revitalization Unit”

Our group has been working with the Japan Tourism Agency and the Agency for Cultural Affairs to support the improvement of recognition of local tourism and culture, and to revitalize local communities, as well as providing public relations support for tourism and culture-related companies and organizations. We will make maximum use of our accumulated achievements and know-how to provide strategic and highly effective marketing solutions to companies and local governments facing challenges in regional revitalization, by comprehensively combining consulting for tourism promotion and recognition of local culture, PR planning, media promotion, press tours, fact book production, implementation of events and campaigns, digital marketing, and influencer marketing.

At the center of the members who will comprehensively promote the activities of the “Regional Revitalization Unit” are Hidetoshi Nakata, who is well-versed in “Japan as content,” and Masato Kokubo (from Fujisawa City, Kanagawa Prefecture), Executive Vice President of SUNNY SIDE UP, who has served as the general producer of “Nihonmono,” which has traveled to all 47 prefectures in Japan. In addition, Aomi Kawai (from Iwakuni City, Yamaguchi Prefecture), Executive Officer and Director of the Account Planning Division, who has served as a coach for the Japan Tourism Agency’s “Project to Create New Time Markets by Utilizing Nighttime and Early Morning Hours in FY2020” and as a member of the Chiba City Nighttime Economy Promotion Council, and has been involved in numerous regional revitalization projects, has been appointed. By combining our knowledge and the comprehensive marketing and communication capabilities of our company, we have created a powerful unit unlike any other. Please pay attention to our future activities.

■“Regional Revitalization Unit” Business Description

・Consulting services for the tourism industry and regional revitalization
・Marketing and communication services for the tourism industry and regional revitalization (PR planning, media promotion, press tours, fact book production, implementation of events and campaigns, digital marketing, influencer marketing, etc.)

In addition to disseminating information aimed at improving tourism and recognition of each region for inbound and domestic travel, we are also considering contributing to the overall improvement of the Japanese tourism industry by disseminating the appeal of Japan to overseas countries in cooperation with local communities. Furthermore, from the perspective of Sustainable Tourism※4, which is also included in SDGs Goal 8 “Decent Work and Economic Growth”※3, we are planning to provide services in collaboration with XR technology that allows people in various environments who have difficulty actually visiting the site to realistically experience natural heritage and tourism resources in various parts of Japan.

Click here for inquiries to SUNNY SIDE UP Inc.’s “Regional Revitalization Unit”: https://www.ssu.co.jp/contact

Click here for details:
Okayama Prefecture “Project to Strengthen Information Dissemination Capabilities in the Tokyo Metropolitan Area”
PR activities for the DX project promoted by the Japan Tourism Agency

■Comment from Ryu See-chau, President and Representative Director of SUNNY SIDE UP Inc.

SUNNY SIDE UP has been addressing the challenges of local governments throughout Japan, such as Okayama Prefecture and Fujiyoshida City in Yamanashi Prefecture, and solving them with SUNNY SIDE UP’s unique “fun and excitement.” We will do our utmost to support communities in order to disseminate the wonders of Japanese culture to the world through the power of PR. We aim to contribute to the revitalization of local governments and companies, and ultimately to the development of the Japanese tourism industry.

*1 Source: Japan National Tourism Organization (JNTO) “Number of Inbound Foreign Visitors” (estimated value)
*2 Source: Japan Tourism Agency, Ministry of Land, Infrastructure, Transport and Tourism “Survey of Travel and Tourism Consumption Trends”
*3 SDGs8-9 “By 2030, create and implement policies to promote sustainable tourism that promotes local culture and products and creates jobs.”
*4 Tourism that meets the needs of visitors, industry, the environment, and host communities, while giving full consideration to its current and future environmental, socio-cultural, and economic impacts.