Grill, Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Daichi Iwadate), with the aim of providing comprehensive communication services that cross digital and real domains, will launch “Gutele Live” from March 4th (Wednesday) as a menu of the video news content editing and distribution service “Gutele,” which can deliver information such as press conferences and company information sessions via online video without media reporters or event visitors.
The new coronavirus is raging in Japan. As an infection prevention measure, the Japanese government announced on February 25th that “For national sports and cultural events where many people gather, the response of canceling, postponing, or reducing the scale should be requested for the next two weeks, considering that there is a risk of large-scale infection *1.” Sports events, concerts, and corporate press conferences and company information sessions for job seekers have been canceled one after another to avoid creating situations where many people gather.
In order to save as many companies as possible that have lost opportunities to disseminate information due to the cancellation of events, and as a new way of disseminating information, we have prepared the online conference menu “Gutele Live” from the video content editing and distribution service “Gutele,” which allows information to be disseminated without visitors such as reporters and spectators.
In the future, we are also preparing a menu for “Online Expo,” which will bring together exhibitions and expos that are held by many companies and organizations in large venues.
With “Gutele Live,” Grill, which has tools for video editing and distribution, will work together with companies and organizations that want to disseminate information to challenge new methods of providing information that maximize the effect without worrying about time, distance, and location at events.
*1 Source: Prime Minister’s Office HP “Novel Coronavirus Infection Control Headquarters (14th meeting)”

■ What is “Gutele”?
“Gutele” is a service that edits and distributes video news content. By converting video content into “natural and valuable information” and approaching highly compatible target groups, we aim to maximize appeal. Video content is efficiently distributed to segmented target groups using the information curation app “Gunosy.” The distribution destination is “Gunosy,” which boasts 33 million downloads, where it can be delivered by selecting tabs or narrowing down by age, gender, and place of residence. In addition, by distributing on SNS according to attributes, the appeal to the target can be maximized. https://grill.co.jp/gutele/

■ Service menu

*There are two types of distribution methods: open distribution, which does not limit the audience, and closed distribution, which can only be viewed by people who know the video URL. You can also choose whether to stream live or edit and distribute a pre-recorded video.
*You can also select the “Gutele” service, which edits the filmed video and publishes it as an advertisement within Gunosy, as an option.

■ “Online Expo” menu
We are also preparing a menu for “Online Expo,” which will bring together exhibitions and expos that are held by many companies and organizations in large venues. We will create an expo page for a specific genre within the “Gunosy” app and gather companies belonging to that genre. This is a service that publishes videos of each company’s products and services that have been interviewed, filmed, and edited by “Gutele” on the page. By holding the expo online, it is possible to disseminate information to customers and stakeholders all over the country without worrying about “time” such as the holding date and time, “location” which is the venue, and “distance” from all over the country to the venue. (Genre examples: immigration, food, games, job hunting, education, etc.)